Accept responsibility. Educate and inform. Work together to find solutions. This was our focus in attending the General Practitioners’ Association’s spring conference in Cologne.

We are always looking to engage in dialogue with professionals – and this was also the case as an industry exhibitor at this conference. Our talks with doctors were open and candid: Which myths persist – and what do the facts say? How can patients be encouraged to eat a balanced diet? How can effective prevention be achieved? What challenges exist in counselling and in the practice?

Instead of such across-the-board solutions as the sugar tax, we support a more differentiated dialogue. The spring conference offered the perfect platform for this, and together we discussed constructive approaches to nutrition policy.

Our goal: Greater clarity in nutrition communication. With scientifically sound information, transparency and a real willingness to engage in dialogue.