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Sugar in nutrition

A natural part
of everything

Sugar is an indulgence, of course, and it makes our lives a little bit sweeter every day. But our beet sugar is far more: An energy source, flavour enhancer, preservative, baking basic – simply put, an important food.

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Food. And essential to life!

As long as humas have existed, sugar has been an integral part of our diet. It is a natural substance and provides us with energy. But that is just one of its many facets. Sugar is used in a variety of functions, from sweetening to preserving food. And sugar fits in with our times: It has no best-before date – and thus actively prevents food waste. Sugar also fulfils many of the demands placed on food today. It is vegan, gluten-free, lactose-free, and sustainably produced. And in a completely natural way.


Sweet and multitalented

Sugar isn’t just sweet. Its many and varied properties have made it a staple in the kitchen: 

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Aroma and flavour: 

Sugar helps bring out the full aroma of foodstuffs. It ensures harmony in the flavour of food, too, for example as a counterbalance for more sour ingredients. 

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Texture and volume:  

Sugar affects the structure and consistency of food and generates a pleasant feeling for the palate. In bakery goods, it ensures that dough remains stable and, at the same time, flexible and formable. It also helps baked goods to develop a moist, fine-pored crumb structure and a crispy crust. 

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Shelf life:  

Preserving food just like in grandma’s day: Sugar is a tried and tested way of preserving food naturally and without the addition of preservatives. Sugar binds water and reduces the water activity, as it’s called, in food, effectively inhibiting the growth of unwanted microorganisms. 

Sustainability in all areas