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Sugar and sustainable nutrition

Natural. Near. Sustainable!
Sustainability Sustainable nutrition 

Everyone knows it and everyone uses it: sugar has been part of our lives for generations and is a staple in kitchens all over the world. Sugar is reliable, sugar is authentic.

 

Sugar is simply a part of life

Sugar is more than just a treat, it is an essential part of our diet. Whether savoury or sweet, in our own kitchens or in industrial food production: we can’t do without sugar, nor do we need to.

sugar creates food diversity
sugar is a natural preservative
sugar adds flavor and brings out aromas
sugar provides texture and volume
sugar itself has an unlimited shelf life
A packet of Diamant beet sugar is standing in a field amongst sugar beet plants.

Beet sugar is real

Produced from a real plant, made into a real food – pure and free from additives. 

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A table set with pancakes and eggs, avocado toast with salmon and egg, waffles with kiwi and strawberries, a smoothie bowl with toppings such as nuts and bananas, and toast with fruit; several hands are reaching for food and drink, including a matcha.

Sugar makes life more colourful

Diversity on the plate comes from choice, not from restrictions. A sustainable diet is personalised, practical for everyday life and promotes well-being and the enjoyment of food.

 

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A table photographed from above, featuring porridge, salmon, tomatoes, chocolate cake, avocado, strawberries and yoghurt

Nutrition needs context

Sustainable eating is a complex topic – we make it easier to understand. We provide background information, explain the connections and make knowledge accessible.

 

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Sustainability in all areas

Zuckerrübenpflanze wächst im Boden
Sustainable, regional sugar beet farming
Silos at a sugar factory with a tree in the foreground
Climate and the environment
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People at the heart